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UX Design

8 Ways to Emotionally Reward Your Users

As sometimes happens, I was thinking the other day. In this case, I was doing my thinking after finishing a long video game: Far Cry 5. It occurred to me that video game creators are the masters of emotional payoff, when everything goes right. The world of that game is in itself rewarding and fun […]

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UX Fundamentals: 3 Ways to Apply Availability Heuristics

Every decision to buy something is made via a whole range of mental shortcuts. Understanding these heuristics is essential for any marketer, as most purchases are far from rational, considered judgements. On the 18th of March, one of Uber’s autonomous cars in Tempe, Arizona struck and killed a woman in the street in what is […]

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Frictionless UX: How to Create Smooth User Flows

Almost two decades ago Steve Krug first advised us not to make users think. Today designers strive to create experiences that require no extra effort on the user’s part. Frictionless interaction has become a popular qualifier for evaluating user experiences. As designers and developers, it’s beneficial to familiarize yourself with methods that allow you to […]

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7 Great Uses of Gamification in Web Design

Gamification as a concept has been around just long enough for a number of experts to come out of nowhere. There was a brief moment where everybody wrote an article or five about it, and then it more or less became the preserve of “gamification experts” and business blogs. The thing is, we should still […]

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9 Ways to Design for Human Error

To err is human. We all make mistakes from time to time, and your users are no exception. How can you design products that allow for mistakes? The thing about human beings is that you can’t trust them with anything. Okay, maybe that’s a bit unkind. However, it’s a simple truth that even the most […]

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How Gamification Improves UX

Creating products which respond to the user’s needs has become the de-facto standard approach for product design. In the attempt to create the best possible experience designers constantly search for new techniques that allow them to create better user experiences. One of the methods that recently became popular among many product designers is called gamification. […]

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5 Ways to Design for Customers and Search Engines

Business owners and web designers are pulled in many different directions when determining what features and content they should add to their website. Variables like site colors, button designs, animations, copy and messaging, user flow, search engine optimization, fonts, photos and video, page performance and more all play a role in how an overall design […]

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What Game UX Can Teach Us About Product Design

In 2017, video games became a hundred billion dollar market. After acquiring Twitch for a billion dollars back in 2014, (now with more than 100 million users), Amazon recently bought yet another video gaming company, Curse. Video games have become such a phenomenon that some are now considered to be sports, where esports competitions fill […]

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